The logo project with a Latino influence in Los Angeles aims to capture the vibrant and diverse cultural essence of the city's Latino community while reflecting the pride and unity of AIGA Los Angeles. This project was designed to celebrate the strong, joyful spirit of the community and its connection to design and creativity. The color palettes were inspired by the dynamic hues of local Los Angeles sports teams, adding a distinctive, familiar flair that resonates with the city's energetic atmosphere.