The logo project for a Latina sorority focuses on creating a design that embodies the values, unity, and cultural pride of the organization. The logo incorporates elements that reflect Latina heritage, such as vibrant color, traditional patterns, and symbols that signify strength, sisterhood, and empowerment. The overall aim of the project is to develop a logo that visually represents the sorority's mission, fosters a sense of pride among its members, and stands as a symbol of empowerment and community.